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Search Engine Optimisation Services

Digital Surf offer a wide range of  search engine optimisation (SEO) and website optimisation services which cover the full spectrum of online marketing techniques. Our affordable SEO services start at £100 for a single service, or for more advanced and long term optimisation campaigns, we offer a monthly subscription service costing from £100 per month. We are happy to manage the entire process for you, or work in collaboration with you to help maximise your return.

We will consult with you to create the most appropriate and cost effective SEO solution for your business. We will provide you with monthly reports which will show you the work we have completed and the progress of the website optimisation for your site. Every search engine optimisation campaign that we undertake is unique and tailored to your needs. For more information on these services and the SEO options available please read below or get in touch.

Website Optimisation and Analysis

Analysis and Keyword Research

The ultimate aim of any online marketing campaign is to ensure that the visitors to your website are converted into sales. We can help you achieve this by re-designing an existing website, or building a new site to ensure that you are maximising the potential of traffic coming through your website. If necessary, this will involve amending your websites structure, functionality and content; all with the purpose of converting more of your website traffic into sales and ultimately profits. Once this is done, the next stage is keyword analysis.

Keyword Analysis is the process of choosing which keywords and phrases you wish your website to be ranked highly for by search engines. It is the starting point and cornerstone of online marketing campaigns. Targeting the best keywords and phrases for your products/services, will ensure the right people visit your website. It will optimise your advertising budget, improve your conversion rate, increase online sales and maximise your profits.

Website Optimisation

The Digital Surf onsite optimisation services begin with analysing your websites structure and content. We then undertake keyword research and will make recommendations to modify and enhance your website which will make it more search engine friendly. Our services include the following:

• Keyword Research
• Google Tools Setup (Analytics, Webmaster)
• Web Pages Title Tag
• Meta Description
• Meta Keywords
• Onsite Sitemap
• XML Sitemap Creation and submission to the major search engines
• Website Image Attributes
• Broken Link Checking
• Keyword Density Check

SEO Copywriting

SEO copywriting is writing in a way that is attractive to search engines whilst also reading well for the user. Copywriting for SEO is a balance between ensuring keywords are mentioned sufficiently and appropriately; whilst also having professional and compelling content that is going to make users return.

Adding new content to your own site and submitting content and articles to other sites is a time consuming service. We are able to provide content from 100’s of different professional copywriters; all with their own areas of expertise. Please get in touch for more details. 

Offsite Optimisation

Once your website has been setup so that it is search engine friendly, the SEO process then moves to offsite optimisation. This involves three distinct areas:

Link Building

Links from other websites to your website act like votes, whilst also driving traffic to your site. The best links will come from relevant, highly regarded sites. For more information please see our link building services page.

Social Media Marketing

Social media has two benefits from an internet marketing perspective; it is used by search engines to help determine your sites popularity, but increasingly it is becoming an alternative way for customers to find your website. For more information please see our social media marketing page.

PPC Campaign Management

Pay per click campaigns cover a number of areas, but the most popular services are google adwords and facebook advertising. These are an instant way of getting relevant traffic to your website and are useful when used in conjunction with an organic SEO campaign. For more information please see our PPC campaign management page.

For more information on our website optimisation and affordable SEO services please get in touch with one of the sales team.